0
Client login
Login
Feefo logo

Intelligence

blog-img 30
Nov

Speeding or distraction viewed biggest road threats

Posted by Tracy Seward

Speeding or distraction viewed biggest road threats

Drivers who are speeding or distracted (for example by a mobile phone) are considered to be the biggest threats on the roads, according to a survey by the road safety charity Brake, Aviva and Specsavers.

Marking the start of Road Safety Week 2016 (21-27 November), Brake’s Road Safety Week survey asked 1,000 drivers to identify which driving behaviour, from a list of six, they thought posed the biggest danger. More than three quarters (76%) ranked speeding or distraction most highly.

Drink- and drug-driving was also ranked highly. Almost one in five drivers (18%) thinks drink- and drug-drivers are the biggest threat.

Only three in 100 respondents (3%) consider vehicle emissions to be the biggest threat faced. Just 1% ranked not wearing a seat belt wearing as the biggest danger and 2% rated poor vision as the biggest risk.

Brake, Aviva and Specsavers were calling on signatures to the Brake Pledge in Road Safety Week. The Pledge aims to raise awareness of the importance of drivers staying slow (drive under speed limits), silent (never make or take calls, read or type), sober (never drive after any alcohol, or illegal or impairing drugs), sharp (stay focussed and don’t drive tired or with a health condition that impairs you. Get eyes tested every two years), secure (make sure everyone is belted up correctly) and sustainable (don’t use a car if you have the option to walk or cycle or can use public transport).

The age of respondents was significant regarding whether speed or distraction was placed top. Younger drivers (44 and under) said speeding is the biggest threat, while drivers aged 45 and older rated distraction as their biggest fear.

Age of respondents in the Road Safety Week survey was also significant regarding the perception of vehicle emissions. While only 3% of drivers questioned rated this the biggest threat, more than three times as many (10%) of the youngest respondents (aged 18-24) rated it the biggest threat.

The Road Safety Week survey also asked drivers which risks they would admit to taking on the roads themselves. Nearly eight in 10 (79%) admitted to taking risks. Almost two thirds (63%) confessed to sometimes speeding. More than four in 10 drivers (45%) admitted they drive distances that they could easily walk. Nearly one in eight (13%) admitted to driving while distracted and nearly one in 10 (9%) confessed to not wearing a seat belt or their passengers not wearing a seat belt.

Age was significant regarding admissions of risk-taking. Older drivers (aged 45 and above) were more likely to admit to speeding than younger drivers. Conversely, younger drivers (aged 44 and under) were more likely to admit to driving distracted, driving on alcohol or drugs, or failing to belt up.

What drivers believe is the biggest threat, and the bad behaviours they engage in, don’t match up. Older drivers are more likely to admit to speeding but say distraction is the biggest threat. Younger drivers are more likely to say they drive while distracted, and say speeding is the biggest danger. This is suggestive that people are inclined to think their own risky behaviour is not the most threatening: it’s someone else’s, different behaviour that is the problem.

One in five drivers (21%) claims they never break any of the Pledge points and regularly make both safe and sustainable choices.

According to Brake, five people die on UK roads every day and 61 are seriously injured. Brake highlights some of the reasons why the Pledge points are so important:

  • SLOW: Speed contributes to more than a quarter (26%) of fatal crashes in the UK
  • SOBER: One in seven road deaths involves a driver over the drink-drive limit
  • SECURE: Three-point seat belts mean you’re 50% less likely to die in a crash. More than one in five people (22%) who die each year are not wearing one
  • SILENT: Drivers talking on phones are four times more likely to crash, whether on a hands-free or hand-held phone.[v] It’s the distraction of the call that is the problem.[vi] There is also a rise in use of infotainment systems and screens: as well as the major distraction of looking at a screen rather than the road, it also takes 27 seconds to regain full concentration after using a system/screen that uses voice command
  • SHARP: It is estimated 2,900 casualties are caused by poor driver vision.[viii] It is possible to lose up to 40% of your vision before noticing it.[ix] Fatigue and illness are also causes of impairment
  • SUSTAINABLE: About 40,000 deaths are caused annually by exposure to NOx and particulates[x], and about a quarter of the UK’s CO2 emissions are from transport, with road traffic a major contributor.

Gary Rae, director of communications and campaigns for Brake, said: “Road Safety Week’s theme is action-orientated. Anyone can make and share the Brake Pledge – individuals, businesses and community organisations. Our survey shows that drivers are aware of the threat of risky behaviour by other drivers, but are inclined to play down the riskiness of their own behaviours. Everyone who drives has to step up and take responsibility. If every driver vowed to slow down, never drink alcohol or take drugs, never use their phones or other devices, always use seat belts and child restraints, drive when fit to do so, and minimise driving, then our roads would be safer places for everyone.”

 

For more information on the Driver Awareness eLearning course, please click here.

For more information on the Driver Assessment+ eLearning course, please click here.

 

Praxis42 news is provided in partnership with Barbour EHS

Brake

November 2016

Previous Article Next Article