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I’m a Celebrity Get me outta here!

ITV needed a Health & Safety training solution for their show ‘I’m a celebrity get me out a here’. Delivering site safety induction training to over 600 Production Team members, in a Jungle, is very challenging. To make it harder, individuals are recruited from all over the world. They arrive on site in waves over a 3 month period, and they can’t start work until they have had their safety induction from a member of the health and safety team.


We needed to think a bit differently with this one and so to remove all these hurdles it was decided to develop an eLearning Site Safety Induction course, covering all the elements contained in the Face to Face induction. The eLearning was delivered direct to each Production team member so they could undertake the training before landing on location, at a time and place convenient to them and ITV could monitor compliance with real-time management information.


The course content had a focus on gamification to ensure that there was the right level of engagement for those important parts about the creepy crawlies. This also kept the training in keeping with the fun premise behind the hit TV show.


Feedback on the training was overwhelmingly positive and one of the Australian crew members said ‘Best induction I’ve come across. Other inductions I’ve done make you want to gouge your eyes out’.


‘This is a brilliant example of how working in partnership with customers can bring some obvious compliance, efficiency and risk management results in a rather unique environment and organisational structure’ Keith Paxman Managing Director at Praxis42 commented.

The project not only delivered increased compliance, but it also improved operational efficiency with significant cost savings. This was also the perfect platform to develop the right safety culture required in the production team.

‘Best induction I’ve come across. Other inductions I’ve done make you want to gouge your eyes out’. 

The compliance learning management system tracks, records and reports on the training which provides just the right level of information for me to manage completion of the programme. Working with Praxis42 was very simple and they were helpful and professional throughout the process.

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